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~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
~subject:"Motorsport"
~subject:"Revenue"
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Search: subject:"Kultursponsoring"
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Breuer, Christoph
Cobbs, Joe B.
Cobbs, Joe
4
DeGaris, Larry
4
Jensen, Jonathan A.
4
Rotthoff, Kurt W.
3
Woisetschläger, David
3
Depken, Craig A.
2
Dietl, Helmut
2
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2
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2
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2
Hylton, Melissa
2
Kinney, Lance
2
Lucas, Christian
2
Tyler, B. David
2
Wicker, Pamela
2
Zengel, Michael
2
Albano, Benjamin
1
Beasley, Fred
1
Beissel, Adam S.
1
Braunstein, Jessica R.
1
Chan, Kwong
1
Christoph, Breuer
1
Dietl, Helmut M.
1
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1
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1
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1
Levin, Aron M.
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1
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Journal of advertising research
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International journal of sport finance
1
The journal of business & industrial marketing
1
Working papers / Institute for Strategy and Business Economics, University of Zurich
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ECONIS (ZBW)
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Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
2
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Breuer, Christoph
;
Dietl, Helmut
;
Weingartner, Christian
; …
-
2010
Persistent link: https://www.econbiz.de/10009304384
Saved in:
3
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
4
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela
;
Weingärtner, Christian
;
Breuer, Christoph
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Saved in:
5
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
Saved in:
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