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~person:"Breuer, Christoph"
~person:"Cobbs, Joe B."
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Search: subject:"Kultursponsoring"
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Sponsoring
18
Sponsorship
18
Sportmarketing
11
Sports marketing
11
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Sport
5
Sports
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Werbewirkung
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Sportveranstaltung
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Fernsehwerbung
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Einnahmen
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Equestrian sports
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Germany
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Marketingmanagement
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Ressourcenorientierter Ansatz
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Sport organization
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Sportorganisation
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Team
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sport sponsorship
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Breuer, Christoph
Cobbs, Joe B.
Bruhn, Manfred
40
Cornwell, T. Bettina
33
Hermanns, Arnold
25
Jensen, Jonathan A.
25
Nufer, Gerd
22
Woisetschläger, David
20
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
13
Lacey, Russell
13
Grohs, Reinhard
12
O'Reilly, Norm
12
Koronios, Konstantinos
11
Marwitz, Christian
11
Bühler, André W.
9
Astous, Alain d'
8
Backhaus, Christof
8
Biscaia, Rui
8
Meenaghan, John A.
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Glogger, Anton
7
Hummel, Marlies
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Schwaiger, Manfred
7
Bortoluzzi Dubach, Elisa
6
Bouchet, Adrien
6
Burmann, Christoph
6
Dalakas, Vassilis
6
Dietl, Helmut
6
Dimitropoulos, Panagiotis
6
Filis, George N.
6
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Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sport finance
2
Journal of advertising research
2
Journal of business research : JBR
2
The journal of business & industrial marketing
2
Applied economics
1
Business horizons
1
International journal of sports marketing & sponsorship
1
Marketing intelligence & planning
1
Strategies in sports marketing : technologies and emerging trends
1
Working papers / Institute for Strategy and Business Economics, University of Zurich
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ECONIS (ZBW)
18
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11
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Breuer, Christoph
;
Dietl, Helmut
;
Weingartner, Christian
; …
-
2010
Persistent link: https://www.econbiz.de/10009304384
Saved in:
12
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
13
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
14
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
15
The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?
Reiser, Matthias
;
Breuer, Christoph
;
Wicker, Pamela
- In:
International journal of sport finance
7
(
2012
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10009658156
Saved in:
16
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela
;
Weingärtner, Christian
;
Breuer, Christoph
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Saved in:
17
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
18
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
Saved in:
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