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~person:"Breugelmans, Els"
~person:"Hoffmann, Anke"
~person:"Ieva, Marco"
~subject:"Einzelhandel"
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Search: subject_exact:"Loyalty program"
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Einzelhandel
Kundenbindungsprogramm
15
Loyalty program
15
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
6
Konsumentenverhalten
6
Kundenbindung
5
Kundenkarte
4
Retail trade
4
Unternehmen
4
Deutschland
3
Germany
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Loyalty programs
3
Behavioral economics
2
Big Data
2
Big data
2
Data Mining
2
Data mining
2
Einführung
2
Empirical method
2
Empirische Methode
2
Implementation
2
Loyalty program design
2
Retailing
2
Sales promotion
2
Theorie
2
Theory
2
Verhaltensökonomik
2
Verkaufsförderung
2
Cluster analysis
1
Clusteranalyse
1
Consumer flexibility
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Corporate Social Responsibility
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Corporate social responsibility
1
Corporate social responsibility (CSR)
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Customer relationship management
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Breugelmans, Els
Hoffmann, Anke
Ieva, Marco
Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Köhler, Sven
3
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Sheehan, Daniel
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3
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2
Bendle, Neil T.
2
Bojei, Jamil
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Chintagunta, Pradeep K.
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Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
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Foschi, Matteo
2
Hagberg, Johan
2
Hoch, Gerhard
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Hoffmann, Nicolas
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Ittersum, Koert van
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Jin, Hyun Seung
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Nor Asiah Omar
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Marketing letters : a journal of research in marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
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ECONIS (ZBW)
4
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
4
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
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