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~person:"Breugelmans, Els"
~subject:"Field research"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Field research
Retail trade
Kundenbindungsprogramm
6
Loyalty program
6
Beziehungsmarketing
5
Relationship marketing
5
Einzelhandel
3
Big Data
2
Big data
2
Consumer behaviour
2
Data Mining
2
Data mining
2
Konsumentenverhalten
2
Loyalty program design
2
Loyalty programs
2
Retailing
2
Sales promotion
2
Verkaufsförderung
2
Consumer flexibility
1
Customer relationship management
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Emerging trends
1
Feldforschung
1
Inequality
1
Kundenzufriedenheit
1
Loyalty program membership
1
Loyalty program performance assessment
1
Multi-store shopping
1
Partnership loyalty programs
1
Point expiration
1
Privacy
1
Sustainability
1
Usage level
1
Value-added tax-free promotions
1
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Breugelmans, Els
Bijmolt, Tammo H. A.
5
Fang, Zheng
5
Luo, Xueming
5
Bhardwaj, Renu
4
Fong, Nathan M.
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Dubé, Jean-Pierre
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Wansink, Brian
3
Wierich, Ralf
3
Ahmed, Zafar U.
2
Bendle, Neil T.
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Dubé, Jean-Pierre H.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Gopalakrishnan, Arun
2
Hagberg, Johan
2
Hoffmann, Nicolas
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Lam, Iok Keng Veronica
2
Leenheer, Jorna
2
Muhamad Azrin Nazri
2
Natter, Martin
2
Nies, Salome
2
Nor Asiah Omar
2
Omar, Nor Asiah
2
Rossi, Federico
2
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2
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Marketing letters : a journal of research in marketing
3
MSI reports : working paper series
1
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ECONIS (ZBW)
4
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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
3
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
4
A multistep approach to derive targeted category promotions
Breugelmans, Els
;
Boztuğ, Yasemin
;
Reutterer, Thomas
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
Saved in:
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