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~person:"Brexendorf, Tim Oliver"
~person:"Davies, Gary"
~person:"Dinnie, Keith"
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Brexendorf, Tim Oliver
Davies, Gary
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European journal of marketing : EJM
14
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8
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
2
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
3
Corporate misconduct and the loss of trust
Davies, Gary
;
Olmedo-Cifuentes, Isabel
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1425-1447
Persistent link: https://www.econbiz.de/10011609144
Saved in:
4
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
5
Employee as symbol: stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-684
Persistent link: https://www.econbiz.de/10009974229
Saved in:
6
The reputation of the party leader and of the party being led
Davies, Gary
;
Mian, Takir
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10008650076
Saved in:
7
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
Saved in:
8
The reputation of the party leader and of the party being led
Davies, Gary
;
Mian, Takir
- In:
European journal of marketing : EJM
44
(
2010
)
3
,
pp. 331-351
Persistent link: https://www.econbiz.de/10008404521
Saved in:
9
Business to business branding: external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10008418465
Saved in:
10
Employer branding and its influence on managers
Davies, Gary
- In:
European journal of marketing : EJM
42
(
2008
)
5
,
pp. 667-681
Persistent link: https://www.econbiz.de/10008057913
Saved in:
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