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~person:"Briggs, Kristie"
~person:"Donlan, Leah"
~subject:"Sports marketing"
~subject:"events"
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Consumer behaviour
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Briggs, Kristie
Donlan, Leah
Nufer, Gerd
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3
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Journal of marketing communications
1
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
2
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
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