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~person:"Brockel, Jenny"
~person:"Hildebrand, Christian"
~person:"Kastner, Sonja"
~type:"article"
~type_genre:"Fallstudie"
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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PR-Kampagnen
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Pervasive advertising
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Referenzen und Case Studies in der B-to-B-Kommunikation
Brockel, Jenny
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 99-125)
.
2012
Persistent link: https://www.econbiz.de/10009665623
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2
Horst Schlämmer fährt Golf im Social Web : "Ich mach jetzt Führerschein"
Kastner, Sonja
- In:
PR-Kampagnen
,
(pp. 121-129)
.
2011
Persistent link: https://www.econbiz.de/10009306378
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3
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
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