Referenzen und Case Studies in der B-to-B-Kommunikation
Year of publication: |
2012
|
---|---|
Authors: | Brockel, Jenny ; Höft, Uwe |
Published in: |
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing. - Berlin : Schmidt, ISBN 3-503-14139-1. - 2012, p. 99-125
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing |
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