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~person:"Brodbeck, Heinz"
~person:"Knörle, Christian"
~person:"Lindgreen, Adam"
~person:"Wentzel, Daniel"
~subject:"Personalführung"
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Personalführung
Internal branding
20
Interne Markenführung
20
Leadership
6
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4
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4
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4
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2
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2
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Brodbeck, Heinz
Knörle, Christian
Lindgreen, Adam
Wentzel, Daniel
Tomczak, Torsten
10
Henkel, Sven
4
Kernstock, Joachim
4
Brexendorf, Tim Oliver
2
Herrmann, Andreas
2
Jenewein, Wolfgang
2
Morhart, Felicitas
2
Walter, Benjamin von
2
Ali, Mohsin
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Bernhard, Florian
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1
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1
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1
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1
Fortini-Campbell, Lisa
1
Gudergan, Gerhard
1
Herzog, Walter
1
Krechting, Denis
1
Krobath, Karin
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Morhart, Felicitas M.
1
Nasir, Hafsa
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Noor, Azeema Azeema
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Raff, Stefan
1
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
FIR-Edition Forschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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1
Management des Mitarbeiterverhaltens bei der Transformation von produzierenden Unternehmen
Krechting, Denis
;
Raff, Stefan
;
Bernhard, Florian
; …
-
2018
Persistent link: https://www.econbiz.de/10013447218
Saved in:
2
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
3
Der Einsatz von Instrumenten zur Förderung von Brand Behavior
Brexendorf, Tim Oliver
;
Tomczak, Torsten
;
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 337-371)
.
2009
Persistent link: https://www.econbiz.de/10003856782
Saved in:
4
Storytelling im Behavioral Branding
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 425-442)
.
2009
Persistent link: https://www.econbiz.de/10003856797
Saved in:
5
Der Einsatz von Instrumenten zur Förderung von Brand Behaviour
Brexendorf, Tim Oliver
;
Tomczak, Torsten
;
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 315-349)
.
2008
Persistent link: https://www.econbiz.de/10003600198
Saved in:
6
Storytelling im Behavioral Branding
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 403-420)
.
2008
Persistent link: https://www.econbiz.de/10003600214
Saved in:
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