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~person:"Brodie, Roderick J."
~person:"Hajli, Nick"
~person:"Kamboj, Shampy"
~subject:"Beziehungsmarketing"
~subject:"Co-creation"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Subject
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Beziehungsmarketing
Co-creation
Germany
Konsumentenverhalten
Customer integration
30
Kundenintegration
30
Relationship marketing
23
Social Web
16
Social web
16
Betriebliche Wertschöpfung
12
Value creation
12
Brand management
8
Consumer behaviour
8
Markenführung
8
Internet marketing
7
Online-Marketing
7
Innovation
6
Value co-creation
5
Social media
4
USA
4
United States
4
Brand
3
Business network
3
Data protection
3
Datenschutz
3
Service innovation
3
Share Economy
3
Sharing economy
3
Social support
3
Unternehmensnetzwerk
3
Bibliometrics
2
Bibliometrie
2
Brand image
2
Brand value co-creation
2
Business ethics
2
Business services
2
Customer participation
2
Dienstleistung
2
Dienstleistungsinnovation
2
Digital platform
2
Digitale Plattform
2
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Undetermined
19
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Article
23
Book / Working Paper
2
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Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
25
Author
All
Brodie, Roderick J.
Hajli, Nick
Kamboj, Shampy
Hollebeek, Linda D.
28
Conduit, Jodie
12
Piller, Frank T.
12
Füller, Johann
11
Herstatt, Cornelius
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Büttgen, Marion
9
Kumar, V.
9
Rahman, Zillur
9
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Rather, Raouf Ahmad
8
Harrigan, Paul
7
Ind, Nicholas
7
Loureiro, Sandra Maria Correia
7
Schreier, Martin
7
Bretschneider, Ulrich
6
Busser, James A.
6
Edvardsson, Bo
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khan, Imran
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Walcher, Dominik
6
Alexander, Matthew
5
Calder, Bobby J.
5
Carlson, Jamie
5
Clark, Moira K.
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Iglesias, Oriol
5
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Published in...
All
Journal of business research : JBR
4
Journal of service research : JSR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Customer engagement : contemporary issues and challenges
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International marketing review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
25
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1
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
2
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
5
Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar
;
Juntunen, Mari
;
Shirazi, Farid
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
Saved in:
6
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
7
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
8
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
9
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
10
Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.
;
Fehrer, Julia
;
Jaakkola, Elina
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10012007439
Saved in:
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