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~person:"Brodie, Roderick J."
~person:"Wong, IpKin Anthony"
~subject:"Customer retention"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Customer retention
Kundenbindung
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Customer loyalty
3
Customer satisfaction
3
Gambling
3
Glücksspiel
3
Kundenzufriedenheit
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Advertising spending intensity
1
Betriebliche Wertschöpfung
1
Brand
1
Brand preference
1
Branding
1
Casino
1
Casino marketing
1
Complimentary service
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer value
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Fengshui
1
Impulsive gambling
1
Internet marketing
1
Kundenbindungsprogramm
1
Kundenwert
1
Labour-intensity
1
Loyalty formation
1
Loyalty program
1
Loyalty programs
1
Markenartikel
1
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Aufsatz in Zeitschrift
Reprint
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English
5
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Brodie, Roderick J.
Wong, IpKin Anthony
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Coussement, Kristof
3
Pätzmann, Jens
3
Pérez, Andrea
3
Ramaseshan, B.
3
Aksoy, Lerzan
2
Almquist, Eric
2
Anber Abraheem Shlash Mohammad
2
Arnold, Mark J.
2
Bitner, Mary Jo
2
Buoye, Alexander
2
Chang, Chun-Ming
2
Chen McCain, Shiang-Lih
2
Chen, Mu-Chen
2
Chen, Shu-Ching
2
Confente, Ilenia
2
Cossío-Silva, Francisco-José
2
Driesener, Carl
2
Gao, Lily
2
Haan, Evert de
2
Han, Heesup
2
Jebarajakirthy, Charles
2
Keiningham, Timothy
2
Kramer, Irene
2
Kumar, Anil
2
Leiria, Manuel
2
Lu, Xiaoming
2
Makanyeza, Charles
2
Melero-Polo, Iguácel
2
Melnyk, Valentyna
2
Mensah, Samuel N-A
2
Molinillo, Sebastian
2
Moongela, Hilma
2
Mortimer, Gary
2
Murugan, Rajeswari
2
Nazeri, Ali
2
Orth, Ulrich R.
2
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Journal of business research : JBR
3
International journal of contemporary hospitality management
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
5
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1
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
2
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
3
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
4
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
5
Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.
;
Ilic, Ana
;
Juric, Biljana
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
Saved in:
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