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~person:"Brodie, Roderick J."
~person:"Wong, IpKin Anthony"
~subject:"Customer retention"
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Customer retention
Kundenbindung
6
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Customer loyalty
3
Customer satisfaction
3
Gambling
3
Glücksspiel
3
Kundenzufriedenheit
3
Brand image
2
Brand management
2
Internet marketing
2
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2
Markenimage
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Online-Marketing
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Advertising
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Advertising effects
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Advertising spending intensity
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Betriebliche Wertschöpfung
1
Brand
1
Brand preference
1
Branding
1
Casino
1
Casino marketing
1
Complimentary service
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Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
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Customer value
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Dienstleistungsqualität
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Dienstleistungssektor
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Fengshui
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Impulsive gambling
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Kundenbindungsprogramm
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Kundenintegration
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Kundenwert
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Labour-intensity
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Brodie, Roderick J.
Wong, IpKin Anthony
Becker, Roman
7
Daschmann, Gregor
7
Ozuem, Wilson
5
Confente, Ilenia
4
Coussement, Kristof
4
Jebarajakirthy, Charles
4
Kreutzer, Ralf T.
4
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Aksoy, Lerzan
3
Anaya-Sánchez, Rafael
3
Chen, Shu-Ching
3
Cossío-Silva, Francisco-José
3
Gouthier, Matthias
3
Han, Heesup
3
Holland, Heinrich
3
Hollebeek, Linda D.
3
Lacey, Russell
3
Langmann, Kristin
3
Lee, Duk Hee
3
Orth, Ulrich R.
3
Palmatier, Robert W.
3
Park, Myeong-cheol
3
Pepels, Werner
3
Preikschas, Michael W.
3
Pätzmann, Jens
3
Pérez, Andrea
3
Ramaseshan, B.
3
Revilla Camacho, Maria Angeles
3
Rogan, Michelle
3
Russo, Ivan
3
Seja, Christa
3
Sprott, David E.
3
Stock-Homburg, Ruth
3
Töpfer, Armin
3
Vega Vázquez, Manuela
3
Wang, Cheng Lu
3
Aguilar-Illescas, Rocio
2
Akerlof, George A.
2
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Journal of business research : JBR
3
International journal of contemporary hospitality management
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
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1
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
2
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
3
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
4
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
5
Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.
;
Ilic, Ana
;
Juric, Biljana
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
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