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~person:"Brodie, Roderick J."
~subject:"Beziehungsmarketing"
~subject:"Business models"
~subject:"Business process management"
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Beziehungsmarketing
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Betriebliche Wertschöpfung
6
Value creation
6
Relationship marketing
4
Customer integration
3
Kundenintegration
3
Service ecosystems
2
Actor engagement
1
Advertising
1
Advertising effects
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Brand
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Brand image
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Brodie, Roderick J.
Reichwald, Ralf
9
Piller, Frank T.
8
Vargo, Stephen L.
8
Le Nguyen Hau
7
Busser, James A.
6
Grönroos, Christian
6
Heinonen, Kristina
6
Hirzel, Matthias
6
Madhani, Pankaj M.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Sihn, Wilfried
6
Bruhn, Manfred
5
Edtmayr, Thomas
5
Hadwich, Karsten
5
Itani, Omar S.
5
Jaakkola, Elina
5
Kuhlang, Peter
5
Lindner, Alexandra
5
Sunk, Alexander
5
Thaichon, Park
5
Aarikka-Stenroos, Leena
4
Cassia, Fabio
4
Corsaro, Daniela
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Frow, Pennie
4
Gil Saura, Irene
4
Hajli, Nick
4
Helkkula, Anu
4
Keränen, Joona
4
Meier, Andreas
4
Nielsen, Christian
4
Payne, Adrian
4
Perdue, Richard R.
4
Pham Ngoc Thuy
4
Ramaswamy, Venkatram
4
Revilla Camacho, Maria Angeles
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Shin, Hakseung
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service theory and practice : JSTP
2
Journal of business research : JBR
1
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ECONIS (ZBW)
5
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
3
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
4
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
5
The plurality of co-existing business models : investigating the complexity of value drivers
Benson-Rea, Maureen
;
Brodie, Roderick J.
;
Sima, Herbert
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
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