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~person:"Brodie, Roderick J."
~subject:"Evaluation"
~subject:"Marketingtheorie"
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Brodie, Roderick J.
Vargo, Stephen L.
24
Lusch, Robert F.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing theory
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The Routledge handbook of service research insights and ideas
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Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
2
Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
Saved in:
3
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
4
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
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