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~person:"Brodie, Roderick J."
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Search: subject_exact:"S-d logic"
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Brodie, Roderick J.
Vargo, Stephen L.
50
Lusch, Robert F.
36
Edvardsson, Bo
18
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13
Barile, Sergio
9
Ng, Irene
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Polese, Francesco
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Grönroos, Christian
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Koskela-Huotari, Kaisa
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Löbler, Helge
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Mele, Cristina
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Hollebeek, Linda D.
6
Skålén, Per
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Frow, Pennie
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Helkkula, Anu
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Hilton, Toni
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Horbel, Chris
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Osborne, Stephen P.
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Wieland, Heiko
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Arnould, Eric J.
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Dahl, Andrew J.
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Jaakkola, Elina
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The Routledge handbook of service research insights and ideas
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1
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
Theorizing about resource integration through service-dominant logic
Peters, Linda D.
;
Löbler, Helge
;
Brodie, Roderick J.
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
Saved in:
4
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
5
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
6
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
7
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
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