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~person:"Brooksworth, Frederica"
~person:"Merlo, Elisabetta"
~person:"Muthu, Subramanian Senthilkannan"
~person:"Perry, Patsy"
~subject:"Fashion"
~subject:"Italien"
~subject:"Retail trade"
~type_genre:"Book section"
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Fashion
Italien
Retail trade
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6
Bekleidungsindustrie
4
Clothing industry
4
Consumer behaviour
4
Emerging economies
4
Fashion marketing
4
Konsumentenverhalten
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Brooksworth, Frederica
Merlo, Elisabetta
Muthu, Subramanian Senthilkannan
Perry, Patsy
Henninger, Claudia E.
11
Choi, Tsan-Ming
9
Easey, Mike
6
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5
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2
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Exploring omnichannel retailing : common expectations and diverse realities
1
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ECONIS (ZBW)
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1
Fashion
marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
2
Brand, consumer and sustainability perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
3
Fashion
marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
4
South American, Asian and African perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 271-285)
.
2023
Persistent link: https://www.econbiz.de/10013543401
Saved in:
5
The use of mobile technologies in physical stores : the case of
fashion
retailing
Perry, Patsy
;
Kent, Anthony
;
Bonetti, Francesca
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 169-195)
.
2019
Persistent link: https://www.econbiz.de/10011954549
Saved in:
6
The ascendance of the Italian
fashion
brands
Merlo, Elisabetta
- In:
European business and brand building : [the papers of …
,
(pp. 137-154)
.
2012
Persistent link: https://www.econbiz.de/10009520619
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