//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brown, Stephen"
~person:"Gupta, Suraksha"
~subject:"Brand management"
~subject:"Stadtmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Place marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Stadtmarketing
Place marketing
6
Standortmarketing
6
Brand image
4
Markenimage
4
City marketing
3
Markenführung
3
Belfast
2
Corporate reputation
2
Firmenimage
2
Place image
2
Reputation
2
Tourism marketing
2
Tourismusmarketing
2
Brand competitiveness
1
Cinema
1
Competition
1
Cultural heritage
1
Designation of origin
1
Emerging market
1
Film industry
1
Filmwirtschaft
1
Globalization
1
Herkunftsbezeichnung
1
Kino
1
Kulturgüter
1
Literatur
1
Literature
1
Movie theatre
1
Nation
1
Place and destination branding
1
Place branding
1
Place heritage
1
Place identity
1
Place reputation
1
Public relations
1
Retailer competitiveness
1
Scientific method
1
Tourist industry
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Brown, Stephen
Gupta, Suraksha
Kavaratzis, Mihalis
6
Zenker, Sebastian
5
Bang, Nguyen
4
Braun, Erik
4
Dinnie, Keith
4
Hanna, Sonya
4
Lucarelli, Andrea
4
Melewar, T. C.
4
Rowley, Jennifer
4
Warnaby, Gary
4
Anholt, Simon
3
Bose, Sunny
3
Giovanardi, Massimo
3
Kerr, Greg
3
Masouras, Andreas
3
Meffert, Heribert
3
Papadopoulos, Nicolas G.
3
Roy, Sanjit
3
Skinner, Heather
3
Zavattaro, Staci M.
3
Ashworth, Gregory J.
2
Balderjahn, Ingo
2
Baxter, Jessica
2
Bayraktar, Ahmet
2
Block, Jürgen
2
Campelo, Adriana
2
Cassinger, Cecilia
2
Charters, Steve
2
Cudny, Waldemar
2
Doering, Heike
2
Foroudi, Mohammad Mahdi
2
Gertner, Rosane K.
2
Hamzaoui-Essoussi, Leila
2
Hultman, Magnus
2
Jaffe, Eugene D.
2
Kirchgeorg, Manfred
2
Koenig-Lewis, Nicole
2
Komodromos, Marcos
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
2
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
3
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
4
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->