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~person:"Brown, Tim"
~person:"Herrmann, Andreas"
~person:"Schreier, Martin"
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Product design
34
Produktgestaltung
34
Consumer behaviour
13
Konsumentenverhalten
13
Innovation
10
Beziehungsmarketing
9
Innovationsmanagement
9
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9
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7
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German
20
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16
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Brown, Tim
Herrmann, Andreas
Schreier, Martin
Sosa, Manuel
17
Verganti, Roberto
17
Eppinger, Steven D.
15
Thisse, Jacques-François
14
Anderson, Simon P.
13
Dell'Era, Claudio
13
Ulrich, Karl T.
13
Orth, Ulrich R.
12
Chhajed, Dilip
11
Landwehr, Jan Rüdiger
11
Chan, Tian Heong
10
Spence, Charles
10
Baldwin, Carliss Y.
9
Dahl, Darren W.
9
Mihm, Jürgen
9
Tsafarakis, Stelios
9
Bauer, Hans H.
8
Heitmann, Mark
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Toktay, L. Beril
8
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Kumar, Minu
7
Loch, Christoph H.
7
Sanchez, Ron
7
Stahel, Walter R.
7
Asriyan, Vladimir
6
Atasu, Atalay
6
Candi, Marina
6
Chen, Steven
6
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Verlag Franz Vahlen
1
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of marketing
3
Psychology & marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Harvard business review : HBR
2
Journal of business economics : JBE
2
Business Essentials
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing research
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
34
USB Cologne (EcoSocSci)
2
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1
Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
2
Change by Design : wie Design Thinking Organisationen verändert und zu mehr Innovationen führt
Brown, Tim
;
Kātz, Barry
-
2016
Cover -- Zum Buch / Zum Autor -- Titel -- Vorwort zur deutschen Ausgabe von Tim Brown -- Inhaltsverzeichnis -- Einleitung: Die Kraft des Design Thinking -- Das Aus für alte Ideen -- Wir brauchen neue Optionen -- Stromaufwärts -- Eine andere Sicht auf die Dinge -- Teil I - Was ist Design...
Persistent link: https://www.econbiz.de/10011782604
Saved in:
3
Change by design : wie Design Thinking Organisationen verändert und zu mehr Innovationen führt
Brown, Tim
;
Kātz, Barry
-
2016
Persistent link: https://www.econbiz.de/10014011677
Saved in:
4
Designer als Umsetzer
Brown, Tim
;
Martin, Roger L.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
11
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011535044
Saved in:
5
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
Saved in:
6
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
7
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
8
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
9
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
10
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
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