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~person:"Brown, Tim"
~person:"Herrmann, Andreas"
~subject:"Innovation management"
~subject:"Kreativität"
~subject:"Product design"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Search: subject_exact:"Industriedesign"
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Innovation management
Kreativität
Product design
Produktgestaltung
21
Consumer behaviour
8
Konsumentenverhalten
8
Automotive industry
5
Kfz-Industrie
5
Kraftfahrzeug
4
Motor vehicle
4
Organisatorischer Wandel
4
Organizational change
4
Brand image
3
Deutschland
3
Germany
3
Innovation
3
Innovationsmanagement
3
Markenimage
3
Theorie
3
Theory
3
Beziehungsmarketing
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Mass Customization
2
Mass customization
2
New product development
2
Product differentiation
2
Produktdifferenzierung
2
Produktentwicklung
2
Relationship marketing
2
Absatz
1
Aesthetics
1
Auftragsfertigung
1
Brand
1
Brand extension
1
Brand management
1
Communication
1
Consultancy services
1
Consumer goods marketing
1
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Type of publication
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Article
20
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Bibliography included
Article in journal
20
Arbeitspapier
1
Bibliografie enthalten
1
Graue Literatur
1
Hochschulschrift
1
Interview
1
Non-commercial literature
1
Thesis
1
Working Paper
1
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Language
All
German
12
English
9
Author
All
Brown, Tim
Herrmann, Andreas
Dell'Era, Claudio
13
Verganti, Roberto
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
Schreier, Martin
7
Tsafarakis, Stelios
7
Chhajed, Dilip
6
Kohli, Rajeev
6
Shahin, Arash
6
Zhang, Dan
6
Aulōnitēs, Geōrgios I.
5
Dolgui, Alexandre
5
Elgh, Fredrik
5
Goswami, Mohit
5
Gupta, Surendra M.
5
Hsu, Yen
5
Kumar, Minu
5
Lin, Jun
5
Moreau, C. Page
5
Orth, Ulrich R.
5
Shamsuzzoha, A. H. M.
5
Thisse, Jacques-François
5
Townsend, Claudia
5
Trischler, Jakob
5
Wrigley, Cara
5
Agard, Bruno
4
Agrawal, Vishal V.
4
Aoussat, Améziane
4
Beckman, Sara L.
4
Boks, Casper
4
Borsato, Milton
4
Candi, Marina
4
Cautela, Cabirio
4
Chan, Tian Heong
4
Chen, Ying-Ju
4
Chowdary, Boppana V.
4
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Published in...
All
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Harvard-Business-Manager : das Wissen der Besten
3
Psychology & marketing
3
Harvard business review : HBR
2
Journal of business economics : JBE
2
Journal of marketing
2
Die Betriebswirtschaft : DBW
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Neue betriebswirtschaftliche Forschung : Nbf
1
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Source
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ECONIS (ZBW)
21
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1
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10
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21
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1
Designer als Umsetzer
Brown, Tim
;
Martin, Roger L.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
11
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011535044
Saved in:
2
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
Saved in:
3
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
4
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
5
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
6
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
7
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
8
"Wir müssen mehr Wissen preisgeben"
Brown, Tim
;
Kuhn, Lothar
;
Leitl, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
5
,
pp. 100-103
Persistent link: https://www.econbiz.de/10009531367
Saved in:
9
Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger
;
Stadler, Rupert
;
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
Saved in:
10
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
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