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~person:"Brownlie, Douglas"
~person:"Franses, Philip Hans"
~person:"Lilien, Gary L."
~person:"Malhotra, Naresh K."
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
13
Marketingtheorie
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5
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Brownlie, Douglas
Franses, Philip Hans
Lilien, Gary L.
Malhotra, Naresh K.
Tadajewski, Mark
13
Jones, D. G. Brian
12
Freiling, Jörg
10
Dixon, Donald F.
9
Bruhn, Manfred
8
Saren, Michael
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Meffert, Heribert
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Ozanne, Julie L.
5
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4
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Brown, Stephen
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Hanssens, Dominique M.
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Critical marketing : issues in contemporary marketing
4
Fundamentals of marketing research ; Vol. 1
2
Handbook of marketing decision models
2
Critical marketing : defining the field
1
Fundamentals of marketing research ; Vol. 6
1
The development of critical perspectives in marketing
1
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1
Organizational buying behavior
Lilien, Gary L.
- In:
The history of marketing science
,
(pp. 371-395)
.
2014
Persistent link: https://www.econbiz.de/10010415801
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2
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
3
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
4
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
5
Marketing engineering : models that connect with practice
Lilien, Gary L.
;
Rangaswami, Arvind
- In:
Handbook of marketing decision models
,
(pp. 527-559)
.
2008
Persistent link: https://www.econbiz.de/10003755295
Saved in:
6
Critical marketing : a limit attitude
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 1-28)
.
2008
Persistent link: https://www.econbiz.de/10003673741
Saved in:
7
Rethinking the development of marketing
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 29-31)
.
2008
Persistent link: https://www.econbiz.de/10003673744
Saved in:
8
Marketing and society
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 183-185)
.
2008
Persistent link: https://www.econbiz.de/10003673933
Saved in:
9
Past postmodernism?
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 301-310)
.
2008
Persistent link: https://www.econbiz.de/10003674424
Saved in:
10
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
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