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~person:"Brownlie, Douglas"
~person:"Green, Paul E."
~person:"Malhotra, Naresh K."
~type_genre:"Bibliografie enthalten"
~type_genre:"Book section"
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Marketing theory
12
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Market research
7
Marktforschung
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International marketing
2
Internationales Marketing
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Brownlie, Douglas
Green, Paul E.
Malhotra, Naresh K.
Tadajewski, Mark
13
Jones, D. G. Brian
12
Freiling, Jörg
10
Dixon, Donald F.
9
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8
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8
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8
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7
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7
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5
Bagozzi, Richard P.
5
Bode, Matthias
5
Hansen, Ursula
5
Kollmann, Tobias
5
Kotler, Philip
5
Levy, Sidney J.
5
Ozanne, Julie L.
5
Sander, Matthias
5
Brown, Stephen
4
Dholakia, Nikhilesh
4
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4
Hackley, Christopher E.
4
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4
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4
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4
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4
Holzmüller, Hartmut H.
4
Hunt, Shelby D.
4
Kaas, Klaus Peter
4
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4
Olbrich, Rainer
4
Vargo, Stephen L.
4
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4
Albers, Sönke
3
Andreasen, Alan R.
3
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3
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3
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Critical marketing : issues in contemporary marketing
4
Fundamentals of marketing research ; Vol. 1
2
Fundamentals of marketing research ; Vol. 6
2
Critical marketing : defining the field
1
International series in quantitative marketing : ISQM
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
12
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1
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
2
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
3
Critical marketing : a limit attitude
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 1-28)
.
2008
Persistent link: https://www.econbiz.de/10003673741
Saved in:
4
Rethinking the development of marketing
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 29-31)
.
2008
Persistent link: https://www.econbiz.de/10003673744
Saved in:
5
Marketing and society
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 183-185)
.
2008
Persistent link: https://www.econbiz.de/10003673933
Saved in:
6
Past postmodernism?
Tadajewski, Mark
;
Brownlie, Douglas
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 301-310)
.
2008
Persistent link: https://www.econbiz.de/10003674424
Saved in:
7
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
8
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
9
Concerning marketing critterati : beyond nuance, estrangement and elitism
Brownlie, Douglas
;
Hewer, Paul
- In:
Critical marketing : defining the field
,
(pp. 44-68)
.
2007
Persistent link: https://www.econbiz.de/10003534483
Saved in:
10
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
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