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~person:"Brucks, Merrie"
~person:"Cody, Christine"
~person:"Peattie, Sue"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Transformative consumer research for personal and collective well-being
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Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
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2
Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.
;
Peattie, Sue
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
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3
Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Freeman, Dan
;
Shapiro, Stewart
;
Brucks, Merrie
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 629-642
Persistent link: https://www.econbiz.de/10003936186
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