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~person:"Bruhn, Manfred"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~person:"Reinartz, Werner J."
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: "Customer relationship management"
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Supplier relationship management
Beziehungsmarketing
110
Relationship marketing
110
Consumer behaviour
36
Konsumentenverhalten
36
Customer value
25
Kundenwert
25
Theorie
23
Theory
23
Marketing management
12
Marketingmanagement
12
Customer satisfaction
11
Deutschland
11
Dienstleistungsqualität
11
Germany
11
Kundenzufriedenheit
11
Service quality
11
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
USA
8
United States
8
customer lifetime value
8
Brand management
7
Lieferantenmanagement
7
Markenführung
7
Social Web
7
Social web
7
Customer engagement
6
Market research
6
Marktforschung
6
Product quality
6
Produktqualität
6
Customer analysis
5
Einzelhandel
5
Firm performance
5
Kundenanalyse
5
Retail trade
5
Unternehmenserfolg
5
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Undetermined
4
Type of publication
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Article
7
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Aufsatzsammlung
9
Handbook
9
Handbuch
9
Collection of articles of several authors
8
Sammelwerk
8
Article in journal
7
Case study
6
Fallstudie
6
Bibliografie enthalten
4
Bibliography included
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Aufsatz im Buch
2
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2
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2
Hochschulschrift
1
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1
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1
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1
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Language
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English
5
German
2
Author
All
Bruhn, Manfred
Herrmann, Andreas
Kumar, V.
Reinartz, Werner J.
Svensson, Göran
22
Naudé, Peter
10
Mostert, Pierre
9
La Rocca, Antonella
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Keränen, Joona
7
Mysen, Tore
7
Palmatier, Robert W.
7
Aykol, Bilge
6
Henneberg, Stephan
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Guo, Chiquan
5
Homburg, Christian
5
Huang, Ying
5
Ivens, Björn Sven
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
5
Schwepker, Charles H. <Jr.>
5
Sharma, Piyush
5
Thaichon, Park
5
Ulaga, Wolfgang
5
Wang, Yong Jian
5
Zhang, Chuang
5
Abosag, Ibrahim
4
Andersen, Poul Houman
4
Balaji, M. S.
4
Bush, Alan J.
4
Buvik, Arnt
4
Christodoulides, Paul
4
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Published in...
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Journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
Journal of customer behaviour
1
Journal of marketing research : JMR
1
Zeitschrift Führung + Organisation : ZfO
1
Source
All
ECONIS (ZBW)
7
Showing
1
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7
of
7
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date (newest first)
date (oldest first)
1
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
4
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
5
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
6
Customer-Relationship-Management
- die personellen und organisatorischen Anforderungen
Bruhn, Manfred
- In:
Zeitschrift Führung + Organisation : ZfO
71
(
2002
)
3
,
pp. 132-140
Persistent link: https://www.econbiz.de/10001672514
Saved in:
7
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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