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~person:"Bruhn, Manfred"
~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Marketing
322
Beziehungsmarketing
198
Theorie
186
Theory
186
Marketingmanagement
174
Marketing management
161
Deutschland
132
Germany
124
Consumer behaviour
92
Markenführung
89
Brand management
88
Marktforschung
84
Market research
79
Unternehmen
76
Marketingtheorie
60
Marketing theory
58
Dienstleistung
57
Kommunikation
54
Dienstleistungsmarketing
53
Services marketing
52
Lieferantenmanagement
50
Supplier relationship management
50
Markenimage
49
Public relations
49
Öffentlichkeitsarbeit
49
Brand image
48
Kommunikationspolitik
43
Dienstleistungsqualität
40
Service quality
40
Werbung
40
Advertising
37
Customer satisfaction
37
Kundenzufriedenheit
37
Communication
36
Strategisches Management
36
Social Web
35
Social web
35
Markenartikel
34
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Undetermined
77
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Article
204
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72
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133
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71
Collection of articles of several authors
31
Sammelwerk
31
Handbook
25
Handbuch
25
Aufsatzsammlung
21
Bibliografie enthalten
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1
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1
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1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Gutachten
1
Hochschulschrift
1
Interview
1
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1
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Language
All
English
143
German
138
Author
All
Bruhn, Manfred
Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Homburg, Christian
140
Kumar, V.
95
Huber, Frank
84
Han, Heesup
83
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
62
Hollebeek, Linda D.
54
Stauss, Bernd
54
Krafft, Manfred
53
Grewal, Dhruv
51
Walsh, Gianfranco
50
Sheth, Jagdish N.
49
Piller, Frank T.
48
Backhaus, Klaus
47
Phau, Ian
44
Thaichon, Park
44
Vrontis, Demetris
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Ko, Eunju
40
Svensson, Göran
40
Neslin, Scott A.
39
Prentice, Catherine
39
Woodside, Arch G.
39
Dwivedi, Yogesh Kumar
38
Ruyter, Ko de
38
Sharma, Piyush
37
Stock-Homburg, Ruth
37
Van den Poel, Dirk
37
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Deutscher Taschenbuch-Verlag <München>
1
Duncker & Humblot
1
Verlag Franz Vahlen
1
Published in...
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Journal of marketing
12
Journal of promotion management : innovations in planning and applied research
8
Journal of the Academy of Marketing Science
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Journal of retailing and consumer services
7
Marketing : ZFP ; journal of research and management
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Forum Dienstleistungsmanagement
5
Grundlagen des After Sales Marketing
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
4
The journal of brand management : an international journal
4
Wissenschaft & Praxis
4
dtv / Beck-Wirtschaftsberater im dtv
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Kundenintegration : Forum Dienstleistungsmanagement
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Dienstleistungsmanagement : Jahrbuch
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of marketing : EJM
2
Handbuch Kundenbindungsmanagement
2
Handelsforschung
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of retail & distribution management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Kredit und Kapital
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
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Source
All
ECONIS (ZBW)
276
Showing
1
-
10
of
276
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date (newest first)
date (oldest first)
1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
How to earn a premium price : the effect of green
marketing
and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
8
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
9
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
10
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
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