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~person:"Bruhn, Manfred"
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Bruhn, Manfred
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
2
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
3
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
4
Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred
;
Batt, Verena
;
Holzer, Matthias
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
Saved in:
5
Markenliebe bei Mitarbeitern : Konzeptualisierung, Determinanten und Konsequenzen auf Basis einer empirischen Untersuchung
Bruhn, Manfred
;
Batt, Verena
;
Köhne, Christine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10003976366
Saved in:
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