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~person:"Brunner, Christian Boris"
~person:"Carpentier, Marieke"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
HR marketing
7
Personalmarketing
7
Markenimage
6
Brand management
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Markenführung
4
Arbeitsverhalten
3
Corporate reputation
3
Firmenimage
3
Personalbeschaffung
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Recruitment
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Work behaviour
3
Employee retention
2
Mitarbeiterbindung
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Organizational attractiveness
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Advertising effects
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Affect
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Arbeitskräfte
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Arbeitszufriedenheit
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Brand personality
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Brand portfolio
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Branding
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Confidence
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Consumer behaviour
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Dual-process theory
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Emotion
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Employer brand personality
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Employer branding
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Employer branding Branding
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Employer of choice
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First-choice brand (FCB)
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Functional magnetic resonance imaging (fMRI)
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Brunner, Christian Boris
Carpentier, Marieke
Kenning, Peter
King, Ceridwyn
Burmann, Christoph
6
Van Hoye, Greet
5
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
2
Gilani, Hasan
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
Lievens, Filip
2
Rampl, Linn Viktoria
2
Roj, Manuel
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Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
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Wolf, Antje
2
Aksoy, Nilsah Cavdar
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Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
Anselmsson, Johan
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Asree, Susita
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Azam, Muhammad
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Bader, Benjamin
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Bagozzi, Richard P.
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Benraïss-Noailles, Laïla
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Bhatt, Prachi
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Binu Raj, Asha
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Boukis, Achilleas
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Brast, Christoph
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Burin, C.
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Buyens, Dirk
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Büttner, Marion
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Caniëls, Marjolein
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European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of vocational behavior
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
2
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
6
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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