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~person:"Bruns, Katherina"
~person:"Edvardsson, Bo"
~person:"Gummerus, Johanna"
~person:"Tronvoll, Bård"
~person:"Vargo, Stephen L."
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Search: subject_exact:"Service-Dominant Logic"
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Service-dominant logic
81
Service-Dominant Logic
76
Marketing theory
31
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29
Value creation
29
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Bruns, Katherina
Edvardsson, Bo
Gummerus, Johanna
Tronvoll, Bård
Vargo, Stephen L.
Lusch, Robert F.
37
Akaka, Melissa Archpru
18
Barile, Sergio
13
Polese, Francesco
13
Grönroos, Christian
12
Ng, Irene
10
Saviano, Marialuisa
10
Mele, Cristina
9
Helkkula, Anu
8
Hughes, Tim
8
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8
Strandvik, Tore
8
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7
Drengner, Jan
7
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Horbel, Chris
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4
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European Journal of Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Services Marketing
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ECONIS (ZBW)
78
Other ZBW resources
9
RePEc
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1
Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
;
Peters, Linda
;
Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10013493116
Saved in:
2
Service ecosystem design : propositions, process model, and future research agenda
Vink, Josina
;
Koskela-Huotari, Kaisa
;
Tronvoll, Bård
; …
- In:
Journal of service research
24
(
2021
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10012522519
Saved in:
3
Advancing service-dominant logic with systems thinking
Jaakkola, Elina
;
Kaartemo, Valtteri
;
Siltaloppi, Jaakko
; …
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014551393
Saved in:
4
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
5
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
6
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
Vargo, Stephen L.
;
Wieland, Heiko
;
O'Brien, Matthew
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014303782
Saved in:
7
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
8
Archetypes of service innovation : implications for value cocreation
Helkkula, Anu
;
Kowalkowski, Christian
;
Tronvoll, Bård
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011916505
Saved in:
9
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
10
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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