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~person:"Bruwer, Johan"
~person:"Chen, Jing"
~person:"Kureshi, Sonal"
~subject:"Consumer behaviour"
~subject:"Socio-demographics"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Socio-demographics
Marketing management
16
Marketingmanagement
16
Konsumentenverhalten
12
Einzelhandel
7
Retail trade
7
Beziehungsmarketing
6
Relationship marketing
6
Market segmentation
5
Marktsegmentierung
5
Cause-Related Marketing
4
Cause-related marketing
4
Lieferkette
4
Supply chain
4
Wein
4
Wine
4
Game theory
3
India
3
Indien
3
Preismanagement
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Pricing strategy
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Spieltheorie
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pricing
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CRM
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Designation of origin
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Distribution channel
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Handelsmarke
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Lieferantenmanagement
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Markenführung
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Pricing
2
Store brand
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Supplier relationship management
2
Supply chain management
2
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game theory
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Aufsatz in Zeitschrift
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12
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Bruwer, Johan
Chen, Jing
Kureshi, Sonal
Ko, Eunju
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Sheth, Jagdish N.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Homburg, Christian
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
Cuneo, Andres
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Desai, Preyas S.
3
Eisingerich, Andreas B
3
Geyskens, Inge
3
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Asia Pacific journal of marketing and logistics
2
International journal of production economics
2
International journal of wine business research : IJWBR
2
International journal of Indian culture and business management
1
International journal of production research
1
International review on public and non-profit marketing
1
Journal of marketing communications
1
South Asian journal of management : SAJM
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
12
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1
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
2
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
3
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
4
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
5
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
6
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
Saved in:
7
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
8
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Saved in:
9
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
10
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
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