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~person:"Bruwer, Johan"
~person:"Chen, Jing"
~subject:"Consumer behaviour"
~subject:"Socio-demographics"
~subject:"Spieltheorie"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Socio-demographics
Spieltheorie
Marketing management
12
Marketingmanagement
12
Konsumentenverhalten
8
Einzelhandel
7
Retail trade
7
Market segmentation
5
Marktsegmentierung
5
Lieferkette
4
Supply chain
4
Wein
4
Wine
4
Beziehungsmarketing
3
Game theory
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
pricing
3
Brand management
2
Designation of origin
2
Distribution channel
2
Handelsmarke
2
Herkunftsbezeichnung
2
Involvement
2
Lieferantenmanagement
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Markenführung
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Pricing
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Store brand
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Supplier relationship management
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Supply chain management
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Theorie
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Theory
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Vertriebsweg
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game theory
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market segmentation
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Aufsatz in Zeitschrift
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11
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11
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Bruwer, Johan
Chen, Jing
Ko, Eunju
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Yan, Ruiliang
6
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sheth, Jagdish N.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Eisingerich, Andreas B
4
Homburg, Christian
4
Kitchen, Philip J.
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Pei, Zhi
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Amrouche, Nawel
3
Bae, Mikyeung
3
Balachander, Subramanian
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
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Asia Pacific journal of marketing and logistics
2
International journal of production economics
2
International journal of production research
2
International journal of wine business research : IJWBR
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
The international review of retail, distribution and consumer research
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
11
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1
Information and selling mode strategies in a supply chain with an outsourced private label product
Wang, Fa
;
Chen, Jing
;
Yang, Hui
;
Sun, Fei
- In:
International transactions in operational research : a …
31
(
2024
)
5
,
pp. 3280-3317
Persistent link: https://www.econbiz.de/10014533527
Saved in:
2
Manufacturer's channel strategy with retailer's store brand
Wang, Lisha
;
Chen, Jing
;
Song, Huaming
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3042-3061
Persistent link: https://www.econbiz.de/10012516533
Saved in:
3
Marketplace or reseller? : platform strategy in the presence of customer returns
Wang, Lisha
;
Chen, Jing
;
Song, Huaming
- In:
Transportation research / E : an international journal
153
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209980
Saved in:
4
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
5
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
6
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
7
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Saved in:
8
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
9
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
10
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
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