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~person:"Bruwer, Johan"
~person:"Ghinetti, Paolo"
~person:"Grunert, Klaus G."
~person:"Mottiar, Ziene"
~subject:"Marktsegmentierung"
~type:"article"
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Marktsegmentierung
Lebensstil
8
Lifestyle
8
Consumer behaviour
5
Konsumentenverhalten
5
Market segmentation
5
WRL
4
Entrepreneurship
3
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3
Food consumption
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Environmental entrepreneurs
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FTTSA
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Ireland
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Irland
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Latent class
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Lifestyle segmentation
2
Mixture modelling
2
Psychographics
2
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2
Socio-demographics
2
South Africa
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Tourismuswirtschaft
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Wine-related lifestyle
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Wine-related lifestyle (WRL)
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Bruwer, Johan
Ghinetti, Paolo
Grunert, Klaus G.
Mottiar, Ziene
Aschemann-Witzel, Jessica
2
Akkaya, Murat
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Alfarhan, Usamah F.
1
Almli, Valérie L.
1
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1
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1
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1
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1
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1
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1
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1
Casas-Rosal, José Carlos
1
Cervantes Blanco, Miguel
1
Chawla, Deepak
1
Choi, Eun-Kyong
1
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1
De Juan Vigaray, Maria D.
1
Djokic, Nenad
1
Díaz, Asunción
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Fleming, Scott
1
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1
Hooge, Ilona E. de
1
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1
Huang, Guang
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Joung, Hyun-Woo
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Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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1
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related
lifestyle
(WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
2
Domain-specific market segmentation : a wine-related
lifestyle
(WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
3
Chinese urban consumers segmentation based on modified food-related
lifestyle
(FRL)
Huang, Guang
;
Grunert, Klaus G.
;
Lu, Dayin
;
Zhou, Yanfeng
- In:
Journal of international consumer marketing
27
(
2015
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
Saved in:
4
Food-related
lifestyle
: a segmentation approach to European food consumers
Grunert, Klaus G.
(
contributor
)
- In:
Food, people and society : a european perspective of …
,
(pp. 211-230)
.
2001
Persistent link: https://www.econbiz.de/10001617384
Saved in:
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