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~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Laroche, Michel"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Wine"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Wine
Marketing management
42
Marketingmanagement
42
Konsumentenverhalten
19
Marketing
6
Marketing theory
6
Marketingtheorie
6
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Business-to-business marketing
4
Globalisierung
4
Globalization
4
International marketing
4
Internationales Marketing
4
Relationship marketing
4
Wein
4
B-to-B-Marketing
3
Emerging economies
3
Market segmentation
3
Marktsegmentierung
3
Schwellenländer
3
Theorie
3
Theory
3
Welt
3
World
3
Absatz
2
China
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Designation of origin
2
Emerging markets
2
Erfolgsfaktor
2
Firm performance
2
Herkunftsbezeichnung
2
Involvement
2
Kundenzufriedenheit
2
Market
2
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18
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1
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Aufsatz in Zeitschrift
Multi-volume publication
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18
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4
Sammelwerk
4
Aufsatz im Buch
3
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3
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English
17
German
2
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Bruwer, Johan
Homburg, Christian
Laroche, Michel
Sheth, Jagdish N.
Ko, Eunju
8
Melewar, T. C.
7
Vrontis, Demetris
7
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Pitt, Leyland F.
5
Rohm, Andrew J.
5
Spielmann, Nathalie
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Eisingerich, Andreas B
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
MartÃnez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
Chen, Jing
3
Cuneo, Andres
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
2
International journal of wine business research : IJWBR
2
Journal of the Academy of Marketing Science
2
Harvard-Business-Manager : das Wissen der Besten
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Legends in marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
19
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1
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10
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19
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1
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
2
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
4
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
5
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
6
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
7
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
8
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
9
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
10
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Saved in:
1
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