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~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~subject:"Wine"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Relationship marketing
Wine
Marketing management
52
Marketingmanagement
52
Konsumentenverhalten
21
Brand management
14
Markenführung
14
Marketing
8
Beziehungsmarketing
7
Brand image
6
Lieferantenmanagement
6
Markenimage
6
Supplier relationship management
6
Business-to-business marketing
5
Corporate reputation
5
Firmenimage
5
B-to-B-Marketing
4
Brand
4
Markenartikel
4
Wein
4
Designation of origin
3
Emerging economies
3
Großbritannien
3
Herkunftsbezeichnung
3
Higher education institution
3
Hochschule
3
Innovation
3
International marketing
3
Internationales Marketing
3
Market segmentation
3
Marketing theory
3
Marketingtheorie
3
Marktsegmentierung
3
Schwellenländer
3
Theorie
3
Theory
3
United Kingdom
3
Absatz
2
Betriebliche Wertschöpfung
2
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All
Undetermined
13
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Article
23
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
23
Aufsatzsammlung
10
Collection of articles of several authors
9
Sammelwerk
9
Aufsatz im Buch
6
Book section
6
Handbook
6
Handbuch
6
Case study
4
Fallstudie
4
Collection of articles written by one author
3
Festschrift
3
Graue Literatur
3
Non-commercial literature
3
Sammlung
3
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1
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1
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1
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Language
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English
21
German
2
Author
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Bruwer, Johan
Homburg, Christian
Melewar, T. C.
Sheth, Jagdish N.
Kumar, V.
12
Vrontis, Demetris
10
Ko, Eunju
9
Terho, Harri
9
Palmatier, Robert W.
8
Verhoef, Peter C.
8
Gierl, Heribert
7
Eisingerich, Andreas B
6
Gao, Tao
6
O'Cass, Aron
6
Petersen, J. Andrew
6
Pitt, Leyland F.
6
Bauer, Hans H.
5
Casidy, Riza
5
Chang, Chun-Tuan
5
Donthu, Naveen
5
Eisend, Martin
5
Laukkanen, Tommi
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Spielmann, Nathalie
5
Sultan, Fareena
5
Thomas, Sujo
5
Šerić, Maja
5
Bang, Nguyen
4
Bruhn, Manfred
4
Calantone, Roger J.
4
Edelman, David C.
4
Gil Saura, Irene
4
Gilmore, Audrey
4
Grönroos, Christian
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Kitchen, Philip J.
4
Ko, Wai Wai
4
Kureshi, Sonal
4
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Published in...
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Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
International journal of wine business research : IJWBR
2
Journal of the Academy of Marketing Science
2
The marketing review
2
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
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Source
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ECONIS (ZBW)
23
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1
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10
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23
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
8
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
9
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
10
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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