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~person:"Bruwer, Johan"
~subject:"Consumer behaviour"
~subject:"Herkunftsbezeichnung"
~subject:"Socio-demographics"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Herkunftsbezeichnung
Socio-demographics
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Wein
4
Wine
4
Designation of origin
2
Involvement
2
Market segmentation
2
Marktsegmentierung
2
Appellation
1
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Standortmarketing
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consumer behaviour
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Aufsatz in Zeitschrift
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Bruwer, Johan
Ko, Eunju
8
Melewar, T. C.
8
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sheth, Jagdish N.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Eisingerich, Andreas B
4
Homburg, Christian
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
Chen, Jing
3
Cuneo, Andres
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Desai, Preyas S.
3
Geyskens, Inge
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Asia Pacific journal of marketing and logistics
2
International journal of wine business research : IJWBR
2
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
5
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1
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Saved in:
3
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
4
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
5
Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio
;
Bruwer, Johan
;
Li, Elton
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
Saved in:
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