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~person:"Buijzen, Moniek"
~person:"Terlutter, Ralf"
~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"Werbung"
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Search: subject_exact:"PC-game"
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Markenführung
Online-Handel
Werbung
Computerspiel
12
Video game
12
Advertising effects
10
Werbewirkung
10
Advertising
8
Children
8
Kinder
8
Internet marketing
6
Online-Marketing
6
Target group
4
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4
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3
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3
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advergames
2
Advergames
1
Advertising literacy
1
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Buijzen, Moniek
Terlutter, Ralf
Sreejesh, S.
7
Reijmersdal, Eva A. van
6
Vashisht, Devika
6
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Ghosh, Tathagata
4
Rozendaal, Esther
4
An, Soontae
3
Herrewijn, Laura
3
Hoy, Mariea Grubbs
3
Khosrowpour, Mehdi
3
Mau, Gunnar
3
Nelson, Michelle R.
3
Pelsmacker, Patrick de
3
Poels, Karolien
3
Teng, Ching-I
3
Waiguny, Martin K. J.
3
Barnes, Stuart
2
Berlo, Zeph M. C. van
2
Burmann, Christoph
2
Butcher, Luke
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Cova, Bernard
2
Dardis, Frank E.
2
Denegri-Knott, Janice
2
Dens, Nathalie
2
Eastin, Matthew S.
2
Freitas, Bruno Duarte Abreu
2
Guo, Xiaolong
2
Guo, Yue
2
Hernandez, Monica D.
2
Hsu, Chiu-Ping
2
Huber, Frank
2
Hudders, Liselot
2
Hwang, Yongjin
2
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Journal of advertising : official publication of the American Academy of Advertising
3
Cutting edge international research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
3
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
4
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
5
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
6
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
7
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
8
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
9
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
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