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~person:"Buil, Isabel"
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Brand management
15
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Buil, Isabel
Burmann, Christoph
154
Esch, Franz-Rudolf
151
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93
Baumgarth, Carsten
92
Melewar, T. C.
79
Meffert, Heribert
75
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74
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73
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64
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61
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57
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56
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49
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49
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45
Völckner, Franziska
45
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43
Loureiro, Sandra Maria Correia
43
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42
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41
Merrilees, Bill
41
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39
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38
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37
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37
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35
Gierl, Heribert
35
Ko, Eunju
35
Dawes, John
34
Schmidt, Holger J.
34
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33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Christodoulides, George
31
Gupta, Suraksha
31
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31
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30
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6
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2
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1
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1
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1
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1
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1
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ECONIS (ZBW)
18
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10
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18
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
5
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
6
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
7
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
8
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
9
The importance of corporate brand identity in business management : an application to the UK banking sector
Buil, Isabel
;
Catalán, Sara
;
Martínez, Eva
- In:
Business research quarterly : BRQ
19
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011660313
Saved in:
10
From internal brand management to organizational citizenship behaviours : evidence from frontline employees in the hotel industry
Buil, Isabel
;
Martínez, Eva
;
Matute, Jorge
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 256-271
Persistent link: https://www.econbiz.de/10011556074
Saved in:
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