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~person:"Burghausen, Mario"
~person:"Foroudi, Pantea"
~person:"Paulssen, Marcel"
~subject:"Confidence"
~subject:"Loyalty"
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European journal of marketing : EJM
3
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ECONIS (ZBW)
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
Saved in:
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