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~person:"Burmann, Christoph"
~person:"Chan, Fanny Fong Yee"
~person:"Sonnac, Nathalie"
~subject:"Advertising effects"
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Advertising effects
Product Placement
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Burmann, Christoph
Chan, Fanny Fong Yee
Sonnac, Nathalie
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Reijmersdal, Eva A. van
8
Naderer, Brigitte
7
Chen, Huan
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Chan, Fong Yee
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Journal of promotion management : JPM
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Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
2
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
3
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
4
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
5
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
6
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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