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~person:"Burmann, Christoph"
~person:"Ekinci, Yuksel"
~source:"econis"
~subject:"Deutschland"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Deutschland
Markenimage
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
27
Markenführung
26
Brand management
25
Brand
14
Markenartikel
13
Beziehungsmarketing
10
Relationship marketing
10
Theorie
6
Theory
6
Verbraucherverhalten
6
Markenpolitik
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Einzelhandel
4
Germany
4
Retail trade
4
Social Web
4
Social web
4
Coronavirus
3
Credibility
3
Destination management
3
Destinationsmanagement
3
Holiday behaviour
3
Online-Marketing
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
3
brand loyalty
3
Advertising effects
2
Arzneimittel
2
Brand attachment
2
Brand identification
2
Brand loyalty
2
Controlling
2
Customer satisfaction
2
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Article
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Graue Literatur
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English
17
German
12
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Burmann, Christoph
Ekinci, Yuksel
Bauer, Hans H.
53
Huber, Frank
53
Wiedmann, Klaus-Peter
37
Phau, Ian
28
Diamantopoulos, Adamantios
26
Gierl, Heribert
26
Loureiro, Sandra Maria Correia
26
Spiller, Achim
25
Swoboda, Bernhard
24
Gerpott, Torsten J.
23
Herrmann, Andreas
20
Gröppel-Klein, Andrea
19
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Roosen, Jutta
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Sauer, Nicola E.
17
Walsh, Gianfranco
17
Foscht, Thomas
15
Diller, Hermann
14
Herrmann, Roland
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Wildner, Raimund
14
Frondel, Manuel
13
Kenning, Peter
13
Madlener, Reinhard
13
Meyer, Frederik
13
Schmitz, Hendrik
13
Veloutsou, Cleopatra
13
Diehl, Sandra
12
Falk, Armin
12
Fetscherin, Marc
12
Grabka, Markus M.
12
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Springer Fachmedien Wiesbaden
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Journal of business research : JBR
3
Innovatives Markenmanagement
2
Journal of retailing and consumer services
2
Markstones-Arbeitspapiere
2
Research
2
European journal of marketing : EJM
1
Gabler Research
1
Gabler research / Innovatives Markenmanagement
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Welchen Einfluss hat die Selbstwirksamkeit auf das CSR-bezogene Kaufverhalten? State-of-the-Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2022
Persistent link: https://www.econbiz.de/10014326794
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Wie kaufrelevant sind CSR Aktivitäten wirklich? State-of-the Art und weiterer Forschungsbedarf
Burmann, Christoph
;
Meyer, Nico
-
2021
Persistent link: https://www.econbiz.de/10012520339
Saved in:
5
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
8
Affordable luxury sports cars in Germany : investigating the determinants of customer experience
Schierle, Philipp
;
Ekinci, Yuksel
;
Schmäh, Marco
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
5
,
pp. 62-69
Persistent link: https://www.econbiz.de/10013362983
Saved in:
9
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
10
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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