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~person:"Butcher, Luke"
~person:"Hsu, Pi-fang"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Theory"
~subject:"product development"
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Beziehungsmarketing
Markenführung
Theory
product development
Delphi technique
3
Delphi-Methode
3
AHP approach
2
AHP-Verfahren
2
Brand management
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Markenartikel
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Multi-criteria analysis
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Relationship marketing
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Taiwan
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Butcher, Luke
Hsu, Pi-fang
Barnard, Brian
3
Budzinski, Oliver
3
Vinerean, Simona
3
Dijk, Herman K. van
2
Ruhmer, Isabel
2
Wezel, Michiel van
2
Adam, Muhammad
1
Al-Barakat, Hamdi Jaber
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Al-Zu'bi, Zu'bi
1
Albrecht, Brit
1
Alhidari, Abdullah Mohammed
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Alkadhi, Omar H.
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bhushan, Sanjay
1
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Bikeeva, M. V.
1
Bi̇rbi̇l, Ş. İlker
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1
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1
Brodt, Torsten Lars
1
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Asia Pacific journal of marketing and logistics
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Selecting the optimal vendor
of
customer relationship management system for medical tourism industry using Delphi and AHP
Hsu, Pi-fang
;
Lan, Kuo-yu
;
Tsai, Chia-wen
- In:
International journal of enterprise information systems …
9
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009763915
Saved in:
3
Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Hsu, Pi-fang
;
Lin, Fang-lei
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009752334
Saved in:
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