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~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~person:"Reed, Americus, II"
~subject:"Cross-cultural marketing"
~subject:"Cultural identity"
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Cross-cultural marketing
Cultural identity
Target group
8
Zielgruppe
8
Advertising
6
Werbung
6
Advertising effects
5
Ethnic group
5
Ethnische Gruppe
5
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Jugendliche
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Konsumentenverhalten
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Kulturelle Identität
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Emotion
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Homosexuality
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Interkulturelles Marketing
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Malaysia
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Personality psychology
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Persönlichkeitspsychologie
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Butt, Muhammad Mohsin
Puntoni, Stefano
Reed, Americus, II
Cui, Charles Chi
2
Lenoir, Anne-Sophie I.
2
Licsandru, Tana Cristina
2
Pires, Guilherme D.
2
Reed, Americus
2
Stanton, John
2
Verlegh, Peeter W. J.
2
Aguirre-Rodriguez, Alexandra
1
Allman, Helena F.
1
Atik, Deniz
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Burke, Christine S.
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Cauberghe, Verolien
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Cavusoglu, Lena
1
Chávez, Christopher A.
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Chéron, Emmanuel J.
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De Run, Ernest Cyril
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Jamal, Ahmad
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Asian Academy of Management journal : AAMJ
1
ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
3
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
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