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~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~subject:"Consumer behaviour"
~subject:"Cross-cultural marketing"
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Consumer behaviour
Cross-cultural marketing
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8
Zielgruppe
8
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6
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5
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5
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Butt, Muhammad Mohsin
Puntoni, Stefano
Halfmann, Marion
6
Hudders, Liselot
6
Wiedmann, Klaus-Peter
6
Gupta, Shruti
5
Cova, Bernard
4
Derval, Diana
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Franz, Rainer
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ERIM report series research in management
2
Asian Academy of Management journal : AAMJ
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
3
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
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4
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
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