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~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~subject:"Cross-cultural marketing"
~subject:"Persönlichkeitspsychologie"
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Cross-cultural marketing
Persönlichkeitspsychologie
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Butt, Muhammad Mohsin
Puntoni, Stefano
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ERIM report series research in management
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Journal of advertising : official publication of the American Academy of Advertising
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
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Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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