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~person:"Butt, Muhammad Mohsin"
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Search: subject_exact:"Zielgruppe"
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Ethnic group
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Ethnische Gruppe
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Jugendliche
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Youth
3
Zielgruppe
3
Advertising
2
Advertising effects
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Consumer behaviour
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Butt, Muhammad Mohsin
Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Herstatt, Cornelius
11
Hanna, Rema
10
Olken, Benjamin A.
10
Hudders, Liselot
9
Kohlbacher, Florian
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Thuysbaert, Bram
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Bakir, Aysen
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Pelsmacker, Patrick de
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Singh, Ramendra
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Bauer, Hans H.
7
Buijzen, Moniek
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Karlan, Dean
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Shankar, Avi
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Tröndle, Martin
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
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Derval, Diana
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Drees, Norbert
6
Kremmel, Dietmar
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Muthers, Helmut
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Rozendaal, Esther
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Siebels, Astrid
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Walter, Benjamin von
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Wenzel, Eike
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Wolff, Joachim
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Caliendo, Marco
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Cauberghe, Veroline
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Chikweche, Tendai
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Cova, Bernard
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De Jans, Steffi
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Dupas, Pascaline
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Ebbes, Peter
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Galeotti, Andrea
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Gupta, Shruti
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Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
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2
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
3
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
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