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~person:"Buzzell, Robert Dow"
~subject:"Advertising"
~subject:"Marketing theory"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
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2
Marketing in an electronic age
Buzzell, Robert Dow
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541522
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