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~person:"Byon, Kevin K."
~person:"Jang, Wonseok"
~person:"Sveinson, Katherine"
~person:"Wann, Daniel L."
~person:"Zhang, James J."
~subject:"Konsumentenverhalten"
~subject:"Sportveranstaltung"
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Search: subject_exact:"Sport club"
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Konsumentenverhalten
Sportveranstaltung
Sport organization
25
Sportorganisation
25
Consumer behaviour
22
Professional sports
22
Profisport
22
Sportmarketing
20
Sports marketing
20
Football
11
Fußball
11
Arbeitsgruppe
9
Sport
9
Sports
9
Team
9
Beziehungsmarketing
6
Relationship marketing
6
Sport event
6
Brand management
4
Frauen
4
Gender equality
4
Gleichberechtigung
4
Markenführung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Women
4
Satisfaction
3
Social Web
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Social web
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Weibliche Arbeitskräfte
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Women workers
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Zufriedenheit
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sport consumer behavior
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team identification
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Brand image
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Diversity Management
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Diversity management
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Emotion
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Byon, Kevin K.
Jang, Wonseok
Sveinson, Katherine
Wann, Daniel L.
Zhang, James J.
Heere, Bob
8
Katz, Matthew
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
McDonald, Heath
7
Briskorn, Dirk
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Shuv-Ami, Avichai
6
Uhrich, Sebastian
6
Biscaia, Rui
5
Drayer, Joris
5
Kim, Yu Kyoum
5
Lock, Daniel
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Behnam, Mohsen
4
Depken, Craig A.
4
Havard, Cody T.
4
Hoeber, Larena
4
Melton, E. Nicole
4
Robinson, Leigh
4
Theodorakis, Nicholas D.
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Asada, Akira
3
Behrens, Anton
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
Filo, Kevin
3
Frawley, Stephen
3
Horbach, Andrei
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Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Sport management review
3
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
2
Marketing analysis in sport business : global perspectives
1
The journal of consumer marketing
1
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ECONIS (ZBW)
22
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1
Selling gender through kids' sport team merchandise : a multimodal critical discourse analysis
Sveinson, Katherine
;
Macaulay, Charles D. T.
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10014633197
Saved in:
2
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
3
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
4
Does being a sport fan provide meaning in life?
Delia, Elizabeth B.
;
James, Jeffrey D.
;
Wann, Daniel L.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
Saved in:
5
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
6
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
7
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
8
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
9
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
10
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
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