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~person:"Byon, Kevin K."
~person:"Ko, Yong Jae"
~person:"Yoshida, Masayuki"
~subject:"Altersgruppe"
~subject:"Konsumentenverhalten"
~subject:"Sportmarketing"
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Search: subject_exact:"Sport club"
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Altersgruppe
Konsumentenverhalten
Sportmarketing
Sport organization
17
Sportorganisation
17
Sports marketing
15
Professional sports
14
Profisport
14
Consumer behaviour
12
Arbeitsgruppe
7
Football
7
Fußball
7
Sport
7
Team
7
Sports
6
Brand management
4
Markenführung
4
Social Web
4
Social web
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4
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4
Community
3
Gemeinschaft
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Sport event
3
Sportveranstaltung
3
Team identification
3
Beziehungsmarketing
2
Brand image
2
Emotion
2
Markenimage
2
Relationship marketing
2
Reputation
2
Satisfaction
2
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2
Zufriedenheit
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brand community
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group perception
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sport consumption
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team identification
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15
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Byon, Kevin K.
Ko, Yong Jae
Yoshida, Masayuki
Heere, Bob
10
Kunkel, Thilo
8
McDonald, Heath
8
Biscaia, Rui
7
Delia, Elizabeth B.
7
Funk, Daniel C.
7
Katz, Matthew
7
Lock, Daniel
7
Shuv-Ami, Avichai
7
Uhrich, Sebastian
7
Vrontis, Demetris
7
Wann, Daniel L.
7
Chadwick, Simon
6
Doyle, Jason P.
6
James, Jeffrey D.
6
Kim, Yu Kyoum
6
Nufer, Gerd
6
Thrassou, Alkis
6
Anagnostopoulos, Christos
5
Dickson, Geoff
5
Inoue, Yuhei
5
Schade, Michael
5
Sveinson, Katherine
5
Ahn, Taesoo
4
Baker, Thomas A., III.
4
Bühler, André W.
4
Drayer, Joris
4
Frawley, Stephen
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Kent, Aubrey
4
Madden, Paul
4
O'Reilly, Norm
4
Robinson, Leigh
4
Theodorakis, Nicholas D.
4
Wear, Henry
4
Zhang, James J.
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
3
Corporate reputation review
2
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of retailing and consumer services
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
15
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date (oldest first)
1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
5
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
6
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
7
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
8
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
9
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
10
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
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