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~person:"Byon, Kevin K."
~person:"Wear, Henry"
~person:"Yoshida, Masayuki"
~subject:"Altersgruppe"
~subject:"Konsumentenverhalten"
~subject:"Sportmarketing"
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Search: subject_exact:"Sport club"
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Altersgruppe
Konsumentenverhalten
Sportmarketing
Sport organization
12
Sportorganisation
12
Professional sports
11
Profisport
11
Sports marketing
11
Consumer behaviour
10
Football
7
Fußball
7
Arbeitsgruppe
5
Team
5
Brand management
4
Markenführung
4
Sport
4
Ball game
3
Ballsport
3
Brand image
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Sports
3
Emotion
2
Social Web
2
Social web
2
Sport event
2
Sportveranstaltung
2
USA
2
United States
2
brand management
2
branding
2
sport consumption
2
team identification
2
Age group
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Beziehungsmarketing
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Brand equity
1
Club theory
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Clubtheorie
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Community
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English
11
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Byon, Kevin K.
Wear, Henry
Yoshida, Masayuki
Heere, Bob
10
Ko, Yong Jae
8
Kunkel, Thilo
8
McDonald, Heath
8
Biscaia, Rui
7
Delia, Elizabeth B.
7
Funk, Daniel C.
7
Katz, Matthew
7
Lock, Daniel
7
Shuv-Ami, Avichai
7
Uhrich, Sebastian
7
Vrontis, Demetris
7
Wann, Daniel L.
7
Chadwick, Simon
6
Doyle, Jason P.
6
James, Jeffrey D.
6
Kim, Yu Kyoum
6
Nufer, Gerd
6
Thrassou, Alkis
6
Anagnostopoulos, Christos
5
Dickson, Geoff
5
Inoue, Yuhei
5
Schade, Michael
5
Sveinson, Katherine
5
Ahn, Taesoo
4
Baker, Thomas A., III.
4
Bühler, André W.
4
Drayer, Joris
4
Frawley, Stephen
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Kent, Aubrey
4
Madden, Paul
4
O'Reilly, Norm
4
Robinson, Leigh
4
Theodorakis, Nicholas D.
4
Zhang, James J.
4
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European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Corporate reputation review
1
Journal of retailing and consumer services
1
Sport management review
1
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ECONIS (ZBW)
11
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1
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
2
It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry
;
Naraine, Michael L.
;
Bakhsh, Jordan
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
Saved in:
3
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
4
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
5
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
6
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
7
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
8
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
9
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
10
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
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