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~person:"Byun, Kyung-Ah"
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Search: subject_exact:"Markenloyalität"
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Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Markenartikel
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Design-dominance
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Byun, Kyung-Ah
Dawes, John
11
Han, Heesup
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Kim, Jinkyung Jenny
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Silberhorn, Nadja
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Sohail, M. Sadiq
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Burmann, Christoph
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Fang, Shyh-Rong
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Fernandes, Teresa
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Foxall, Gordon R.
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Guzman, Francisco
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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2
It is not always about brand : design-driven consumers and their self-expression
Byun, Kyung-Ah
;
Jones, Robert Paul
;
Wooldridge, Barbara Ross
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 296-303
Persistent link: https://www.econbiz.de/10011883217
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