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~person:"Cai, Xin"
~person:"Joo, Mingyu"
~subject:"Google LLC"
~subject:"Online search"
~subject:"Werbung"
~subject:"advertising"
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Search: subject_exact:"Suchmaschinentechnik"
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Google LLC
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Cai, Xin
Joo, Mingyu
Edelman, Benjamin
4
Jerath, Kinshuk
4
Sayedi, Amin
4
Aurum, Aybüke
3
Li, Xiaoling
3
Lu, Qiang
3
Schultz, Carsten D.
3
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Simonov, Andrey
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Wilbur, Kenneth C.
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Zhang, Jin
3
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Cornière, Alexandre de
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2
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2
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Hill, Shawndra
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Kalyanam, Kirthi
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Le, Taowen
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Long, Fei
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Journal of global information management : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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A comparison of retrieval result relevance judgments between american and Chinese users
Zhang, Jin
;
Zhao, Yuehua
;
Cai, Xin
;
Le, Taowen
;
Fei, Wei
; …
- In:
Journal of global information management : an official …
28
(
2020
)
3
,
pp. 148-168
Persistent link: https://www.econbiz.de/10012304242
Saved in:
2
A study on effective measurement of search results from search engines
Zhang, Jin
;
Cai, Xin
;
Le, Taowen
;
Fei, Wei
;
Ma, Feicheng
- In:
Journal of global information management : an official …
27
(
2019
)
1
,
pp. 196-221
Persistent link: https://www.econbiz.de/10012006655
Saved in:
3
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
4
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
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