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~person:"Camilleri, Mark Anthony"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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Konsumentenverhalten
Social web
United States
Social Web
12
Internet marketing
10
Online-Marketing
10
Public relations
5
Öffentlichkeitsarbeit
5
Deutschland
4
Digital media
4
Digitale Medien
4
Germany
4
Marketing management
4
Marketingmanagement
4
social media
4
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3
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3
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digital media
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2
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Mobile Marketing
2
Mobile marketing
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Online-Handel
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English
7
German
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Camilleri, Mark Anthony
Wiedmann, Klaus-Peter
Martínez-López, Francisco J.
11
Greenstein, Shane M.
10
Möslein, Kathrin
10
Büttgen, Marion
9
Fantapié Altobelli, Claudia
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Ozuem, Wilson
9
Bauer, Hans H.
8
Adeola, Ogechi
7
Di Virgilio, Francesca
7
Dölling, Steffen
7
Füller, Johann
7
Grabner-Kräuter, Sonja
7
Möhlenbruch, Dirk
7
Gázquez-Abad, Juan Carlos
6
Hinson, Robert
6
Klamma, Ralf
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Langner, Sascha
6
Michelis, Daniel
6
Constantinides, Efthymios
5
Coombs, W. Timothy
5
Ferri, Fernando
5
Grifoni, Patrizia
5
Hennigs, Nadine
5
Indrawati
5
Jentz, Gaylord A.
5
Kollmann, Tobias
5
Kreutzer, Ralf T.
5
Leimeister, Jan Marco
5
Malthouse, Edward C.
5
Manzoor, Amir
5
Meckel, Miriam
5
Miller, Roger LeRoy
5
Pellegrini, Tassilo
5
Ratten, Vanessa
5
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Strategic corporate communication in the digital age
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Consumer psychology in a social media world
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Source
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ECONIS (ZBW)
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1
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
2
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
3
Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
4
The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony
;
Isaías, Pedro
- In:
Strategic corporate communication in the digital age
,
(pp. 52-72)
.
2021
Persistent link: https://www.econbiz.de/10012491140
Saved in:
5
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
6
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
7
Luxusmarken im Zeitalter des Web 2.0 : Herausforderungen und Gestaltungsperspektiven für das Marketingmanagement
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
;
Hennigs, Nadine
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 77-96)
.
2011
Persistent link: https://www.econbiz.de/10009241348
Saved in:
8
Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2008
Persistent link: https://www.econbiz.de/10003762118
Saved in:
9
Collaborated Marketing: die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten : Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2007
Persistent link: https://www.econbiz.de/10003565777
Saved in:
10
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
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